NAB Day III

Ursprünglich war beabsichtigt, an dieser Stelle die hier ausgewählten Veranstaltungsinweise durch aktuelle Eintragungen über die Vorträge zu ergänzen. Aber die Rechnung war ohne den Wirt gemacht worden.

Im Gegensatz zum letzten Jahr gab es weder die Möglichkeit, ein Aufzeichnung der Sessions durchzuführen oder zu erwerben, noch ein finanziell vertretbares Angebot für die Bereitstellung eines WiFi-Zone-Zugangs in den Konferenzräumen.

Hätte man man diesen Dienst für die gesamte Zeit der Konferenz und bei Rechnungsstellung in Anspruch nehmen wollen, dann wäre dies nur zu einem Preis von 595.- Dollar möglich gewesen, zuzüglich 100,- Dollar, wenn man diesen Dienst nicht vorab bestellt hat.

In diesem Fall war sowohl fernmündlich als auch schriftlich an den Betreiber Smart City eine Anfrage gerichtet worden mit der Bitte, ein Angebot zuzusenden. Eine entsprechendes Angebot auf diese Anfrage hat es bis zum Eintreffen vor Ort allerdings nicht gegeben.

So bleibt es bei der Wiedergabe einiger Szene-Fotos. Auf Wunsch können weitere bereitgestellt werden.

Eine mündliche Zusammenfassung wird es am 6. Mai ab 18 Uhr auf "Radio Eins", einem Programm des RBB, geben [1].

IPTV World

8:00-8:45am

Networking Breakfast and Product Showcase

8:45-9:00am

Welcome and Introduction

Michael Stroud, Co-Founder, iHollywood Forum

9:00-9:30am

Keynote: IPTV: Television’s Promise Fulfilled

Phil Corman, Director, Worldwide Partner Development, Microsoft TV

9:30-10:30am

War!

Cable used to have a tidy monopoly Get used to a world where cable dukes it out with telcos and satellite companies. Is a price war imminent? Have the telcos learned from earlier mishaps to finally get their IPTV offerings right? Who has the upper hand. Stay tuned..

Feature Presentation: SES Americom

Moderator

Michael Stroud, Co-Founder, iHollywood Forum

Presenter(s)

Mary Frost, Chief Commercial Officer, GlobeCast America; SES Americom;

Rob Piconi, Vice President and General Manager, Technology Broadband Solutions, Lucent;

Jon Romm, President, Intelsat Media and Entertainment Solutions;

Bryan McGuirk, President Media Solutions, SES Americom;

Ian Locke, Vice President, Strategic Alliances, Envivio, Inc.;

Roger A. Seiken, Director of Business and Legal Affairs, Verizon FiOS Television


SUPER SESSION:

New Technologies for Digital Media Distribution

Sponsored By IBM

10:00AM - 11:30AM

The entertainment industry, unlike the music business, has wide-ranging content and numerous platforms on which to distribute it. This array of choices might well be its saving grace, so long as technology companies, content creators and distributors improve their working relationships.

How can entertainment technology companies help the studios move into new forms of entertainment and distribution? How can they enable creatives and distributors to produce more for less? Who is responsible for anticipating consumer interests and emerging markets? How can entertainment technology companies and content owners together address copyright protection and proprietary technology concerns so that the industry continues to thrive?

Leading, international entertainment executives and their technology counterparts examine how to better collaborate as their industries grow increasingly interdependent.

Executive Panelists

Jean-Charles Hourcade , CTO, Thomson

Robert Lambert
, Corporate Senior Vice President, Worldwide Media Technology and Development, The Walt Disney Company, Burbank, CA

Andy Setos , Executive Vice President, Fox Entertainment Group, Inc.

Keynote

Frank Dangeard
, Chairman and CEO, Thomson

Moderator

Charles Swartz
, Executive Director/CEO, Entertainment Technology Center at USC, Los Angeles, CA


Technology Luncheon

Sponsored By LG.

12:00PM - 1:45PM

Keynote Speaker: Chris Anderson , Editor-in-Chief, Wired Magazine

“The Long Tail”

The Long Tail is the title of an upcoming book to be published this Spring by Wired Magazine Editor-in-Chief Chris Anderson based on his research and original 2004 article in Wired. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online,
there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare. This has important implications for the media industries.


Emerging Technologies for Television

Chairperson
Graham Jones, Director, Communications Engineering, NAB, Washington, DC

2:00PM - 3:00PM

4:2:2 Video Contribution and Distribution in MPEG-4 AVC
Presenter

Alois Bock, Senior Member of Technical Staff, TANDBERG Television, Southampton, UK

3:00PM - 3:30PM

The Art of the Possible: Internet Video Broadcasting

Presenter

Stephen Stough, Director of Advanced Systems & Programs, Lockheed Martin, Hanover, MD


IPTV-World BREAKOUT SESSION

3:15-4:00pm

Is Content the Kingmaker?

The cable industry has been investing heavily in content to avoid becoming a pipeline with no ability to charge for programming. Does the telco industry have an advantage because they already operate without content revenue? How do programmers view IPTV? Is IPTV a threat because it seems like a wild frontier without content controls? Will IPTV be a cable “also ran” because content owners will demand protection of network operators? This panel will address perspectives from programmers, regulators, network operators, and security vendors.

Moderator:

Josette Bonte, Vice President, Content and IPTV, Ovum

Presenter(s):

Claire Cowart, Senior Vice President, New Media Ventures, Court TV;

Mark Gray, Chairman and CEO, Kasenna;

Troy Snyder, CEO and President, Nine Systems;

Greg Demetriades, Chief Executive Officer, Whitblox;

Gary Hatch, Chief Executive Officer, ATCi;

David Payne, Senior Vice President and General Manager, CNN.com


4:00PM - 4:30PM

The New Age of Broadcasting: Advanced Media Delivery

Presenter

Michael Wellings, Director, Engineering, University of Washington / ResearchChannel, Seattle, WA

4:30PM - 5:00PM Steps Toward the Practical Use of Super Hi-Vision
Presenter
Mikio Maeda, Senior Research Engineer, Japan Broadcasting Corporation/ Science & Technical Research Laboratories, Tokyo, JAPAN


IPTV-World BREAKOUT SESSION (Continued)

5:00 - 5:30pm

IP Prime An IPTV Solution for Telcos

This case study presents an overview of why IP Prime, or a similar service, is needed for small telcos to be able to launch video services. The main points are (1) the financial challenge of building an aggregation/encoding facility and operating it for telcos with less than 100K households served; (2) the challenge of negotiating with the programmers for content; and (3) the technical challenge of integration and performance.

Steve Osman, President, SES Americom

5:40 - 6:20pm

Advertising in an IP World

How can telcos take advantage of the technological advantages inherent in an IP infrastructure to offer targeted advertising? In an IP world, every stream theoretically could be customized to the home with a relevant, targeted message. How do you implement this vision? Cable can only collect detailed viewing data for on-demand, for instance, but since all telco TV content is server-based, more detailed measurement, always desirable for advertising, is possible.

Moderator:

Yaunzhe Cai, Director, Broadband and Gaming, Parks Associates

Presenter(s):

Peter Percosan, Director, Broadband Strategy, Texas Instruments;

Tim Hanlon, Senior Vice President, Ventures, Denuo;

Colin Shave, Executive Director, ANT Software Ltd.;

Dean Kashlan, General Manager and Vice President, Americas, Lanten Systems

6:20-7:00pm

Networking Reception and Product Showcase


Als Alternative steht zur Diskussion der Besuch einer Veranstaltung im Rahmen der

HD Solutions

die an diesem Nachmittag mit der folgenden Veranstaltung abgeschlossen wird...

5:00PM - 6:15PM

Digital Cinema: Delivery Solutions

Now that the DSI has set standard for transmission and delivery of digital content to theatres lets look at what is involved with that process. Encoding, Encryption and the various aspects of Digital Delivery of DRM encrypted Jpeg 2000 content will be focused on. Various industry experts will be on hand to discuss the various solutions and how they can enhance or degrade your final delivery in this new medium.

... und deshalb von besonderem Interesse ist, da der neue Jpeg 2000 - Standard mehr und mehr die MPEG 2, 4 und 7 Standards ergänzen und - im Bereich der Filmdistribution - nach und nach auch verdrängen wird.

[1Siehe auch: In- & On-Air: LH 456