Diese Veranstaltung ist die logische Fortsetzung eines Projektes, das erstmals am 14. und 15. Juni 2006 einer illustren und internationalen Gruppe von Gästen im CinemaxX - Kino in Berlin vorgestellt wurde. 
Der grosse Erfolg dieser Veranstaltung und die vielen positiven Reaktionen gerade aus den USA führten dazu, sozusagen in der "Höhle des Löwen" (MGM lässt grüssen) das Projekt nochmals einem ausgesuchten internationalen Publikum von Fachleuten vorzustellen.
Da es an beiden Veranstaltungen eine hohes Mass an eigener Beteiligung zu konstatieren gilt, beschränkt sich die Darstellung des Events vom Sonntagabend, den 15. April 2007, auf die Wiedergabe der Presse-Erklärung des Ausrichters "Land-der-Ideen".
Im Anschluss daran das Zitat aus dem Broadcasting Cable Blog von John Eggerton  in dem er das zweite - zuvor in der Einladung zitierte - Event beschreibt, in dem die NBA-All-Star-Bilder aus der Sport- und Unterhaltungswelt ebenfalls einen beachtlichen "Wow!"- Eindruck hinterlassen haben - so wie am Abend zuvor die auf einer eigens dafür eingehängten 21 Meter breiten Leinwand vorgeführten Bilder mit ihrer 5-K-Auflösung aus dem "Land der Ideen".
“Invest in Germany – Land of Ideas” Presents Visionary Movie Technology at the NAB2007 in Las Vegas
The Future of Digital Cinema is Shaped in Germany
Las Vegas, USA/Berlin, April 16. 2007 – Yesterday in Las Vegas, the future of cinema was at the heart of a presentation at the world’s biggest trade show for electronics and media technology, the NAB2007. Under the heading “D-Cinema and Beyond,” the full digital-cinema process chain was presented to the professional public. The event was realised by “Invest in Germany – Land of Ideas” a common project of the initiative “Germany – Land of Ideas” and the federal investment promotion agency “Invest in Germany”. The presentation centred on the 5k Multi-Projection technology developed for digital cinema by the Fraunhofer Society’s Heinrich Hertz Institute (HHI) in Berlin.
Apart from the Fraunhofer Institutes in Berlin and Erlangen, the cooperation partners also include the camera manufacturer ARRI, T-Systems’ Media&Broadcast arm as a service provider to the media and broadcast industry, and the software and hardware manufacturer DVS.
A reception at the “Las Vegas Convention Center” gave over 400 guests and journalists an opportunity to talk shop with experts, after which a demonstration of the new projection technology was given at “The Palms” hotel’s Brenden Theatre, using footage from a football match. The new panorama projection technology is especially good for broadcasting major sports or music events, as it gives viewers the feeling of being right in the stadium. This near-reality or immersive technology will revolutionise the cinema experience. The evening at the Brenden Theatre was moderated by ZDF Morgenmagazin’s anchor Cherno Jobatey.
Dr. Ralf Schäfer at the Fraunhofer Society’s HHI Institute believes the new technology has very real future prospects: “The introduction of digital cinema will bring higher quality, improved performance and greater flexibility to the regular cinemas. Multi-Projection technology, an idea from Germany, makes it possible to go beyond D-Cinema and present movies in top resolution.”
ARRI’s General Manager Franz Kraus emphasised the successful synergies that arose from collaborating on the “Cinevision 2006“ project under the auspices of the Federal Ministry for Economics and Technology (BMWi), and added: “For the past 90 years, ARRI has been providing technologies that are used for most of the world’s movies. The ARRIFLEX D-20, our new digital camera, of which two were used for the 5K shots, are now used to great effect in productions around the world as well. That motivates us to keep designing and developing tomorrow’s cinema as the market leader in this area.”
“T-Systems is developing a future-proof, all-inclusive digital cinema package for the industry”, explained Dr. Bertold Heil of T-Systems’ Media&Broadcast division. “Apart from providing a global network for distributing the movies, T-Systems supports distributors by covering the workflow chain right to the movie theatre’s server. Our developments aim at smooth, safe and successful marketing for big-screen movies,” he added.
DVS’s Managing Director Dr.-Ing. Hans-Ulrich Weidenbruch said: “DVS has worked on perfecting movie and TV images for over twenty years now. Digital cinema considerably ramps up requirements throughout the moviemaking industry. We welcome the fact that innovative media technology from Germany is being collectively presented at the NAB under the heading “D-Cinema and Beyond.”
Multi-Projection technology was developed as part of the “Cinevision 2006 – Technologies and Systems for Next-Generation Digital Cinema” project, wherein leading German companies and research institutes joined forces to develop advanced technology and viable business models for the future of digital cinema. The collaboration project seeks to implement a comprehensive process chain for digital cinema, centring on three key components: digital cameras, high-performance transmission and new projection technologies. It evaluates technologies and develops functional models and prototypes.
“D-Cinema and Beyond” and the “Invest in Germany – Land of Ideas” project are backed by Germany’s Ministry for Economics and Technology (BMWi).
Please visit www.land-of-ideas.org for further information about the initiative.
Invest in Germany (IiG) is the federal investment promotion agency informing, assisting, and consulting foreign investors about investment opportunities in Germany. We provide full service support from site analysis to the implementation of investment decisions. Our industry teams study markets, supply information on structures and costs, and ensure professional guidance for successful business launches in Germany. Companies planning to establish or expand business operations in Germany can obtain detailed information on the legal and corporate investment framework, tax regulations, regional and federal financial support, and visa requirements. IiG handles all investment information discreetly and confidentially and all services are free of charge. Investors can contact the IiG headquarters in Berlin or its offices in the US, Japan, and China.
“Germany – Land of Ideas” is a joint nation-branding initiative of Germany’s federal government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. The “Germany – Land of Ideas” initiative is funded by the “Germany – Land of Ideas e.V.” society. It realises various core projects: the event programme – “365 Landmarks in the Land of Ideas”, international media service and the FanClub. In collaboration with the federal location marketing agency, the initiative also realises - supported by the Federal Ministry of Economy and Technology - the campaign “Invest in Germany – Land of Ideas” to promote Germany as a business location.
The Heinrich Hertz Institute (HHI), or Fraunhofer Institute for Telecommunications in Berlin, plays a leading role in international research on photonic networks and components, mobile communications, and electronic imaging technology for multimedia. The institute’s special expertise in ‘Image Processing’ (IP) is based on long years of experience with a focus on signal, image and video processing. Some fifty scientists work on more than 30 research projects involving topics such as multimedia, using applications from ‘Very Low Bit Rate Coding’ for mobile services to ‘High Quality Coding and Processing’ for digital cinema, HDTV, 3DTV and immersive media. Their research covers a wide spectrum, from developing novel algorithms to real-time implementation and chip design. The HHI-IP unit gained particular significance through its leading role in the standardisation of processes to compress videos as ISO/MPEG, ITU-T/VCEG and DVB. The HHI also participates in numerous European research projects.
The Fraunhofer Institute for Integrated Circuits IIS in Erlangen, Germany, ranks first among the institutes operated by the Fraunhofer Society (a non-profit organization for applied research and development) in terms of headcount and revenues. In close cooperation with our partners and clients, we provide research and development services in the following areas: Microelectronics, information and communication technology, imaging systems, audio and multimedia technology. Fraunhofer IIS is also a leading member of the Fraunhofer Digital Cinema Network. Renowned developments include the ARRI-D20, the standardisation work in JPEG2000 and the EU-funded project, WorldScreen.
ARRI Group is the world’s largest manufacturer and distributor of motion picture cameras, digital intermediate and lighting equipment. Founded in 1917 in Munich, Germany, ARRI has been a constant innovator, introducing revolutionary technologies such as the reflex mirror shutter, the ARRIFLEX 435 camera, the
ARRILASER film recorder and the D-20 digital film-style camera. While the ARRILASER film recorder was a major factor in the evolution of the Digital Intermediate process that is now used on roughly half the major motion pictures world wide, the ARRIFLEX D-20 combines digital acquisition with the proven features and ergonomics of ARRI’s line of film cameras.
DVS (DVS Digital Video Systems GmbH) with headquarters in Hanover, Germany and Los Angeles, USA, is a leading manufacturer of high-performance digital video products for film, TV, post production and R&D. DVS has several award-winning products, including the DI workstation, and Spycer®, DVS’ innovative data manager which won the IBC’s “Pick of Show Award” in 2006. The German company’s product range also covers special storage systems and digital disk recorders for the film and broadcast industry. Apart from its turnkey solutions, DVS also focuses on its successful OEM business, offering sophisticated video boards. So far DVS boards were designed primarily for HDTV, but current OEM products can handle all resolutions up to 4K. Thanks to DVS, 4K is an idea “made in Germany.” Digital Cinema sets new requirements and challenges for the filmmaking business. DVS products already meet these requirements with DCI Mastering and JPEG2000. Post production houses both large and small worldwide and the broadcast industry, too, have DVS products in daily operation. R&D departments also use DVS systems for their development work of multimedia applications. Moreover, DVS has teamed up with ARRI, Kodak, FujiTV, Imagica and The Mill. The company has a large OEM customer base as well: Numerous leaders in the industry, e.g. Digital Vision, integrate powerful DVS video I/O boards in their own products, thus enhancing their performance.
T-Systems’ Media&Broadcast arm is Europe’s biggest full service provider in the broadcasting and media industry. Media&Broadcast’s core business includes the planning, installation and operation of multimedia transmission platforms nationally and internationally for television and radio companies, based on modern transmitter, cable and satellite networks. Some 850 national and 110 international customers receive comprehensive support from Media&Broadcast: public and private broadcasters, TV and radio production companies, international broadcasters and network operators, media companies and the cinema industry.
As an internationally established company, we give our customers the benefits of a “big player”: Three specialized business units (TV, radio, satellite), company-owned service and sales, reliable one-stop support, highest planning security and the autonomy of an independent profit center.
Most recent examples of this are the global broadcasting of the 2006 FIFA World Cup™, the rapid development of DVB-T and Mobile TV via DVB-H or the launch of T-Home Speed IPTV Headend and Digital Cinema.
NBA to Demonstrate 3D HD Technology at NAB Sports Technology Forum
Demonstration to Feature Highlights of First-Ever Live Sports Event in 3D HD from 2007 NBA All-Star.
Steve Hellmuth, Senior Vice President of Operations and Technology for NBA Entertainment, will demonstrate 3D HD technology at the 2007 NAB Sports Technology Forum.
During the recent 2007 NBA All-Star in February, the NBA teamed up with PACE to deliver the first-ever live sports event in 3D HD with special viewing parties for NBA All-Star Saturday Night and the NBA All-Star Game.
The demonstration will include 3D HD footage from NBA All-Star to provide attendees with the opportunity to see this groundbreaking technology that the NBA has utilized.
When: April 16, 2007, 4:30 p.m.
Where: The Las Vegas Convention Center, room N249
The Blog by John Eggerton
I went to a 3D TV demonstration that knocked my socks off.It was sponsored by the Sports Video Group and featured highlights from the NBA All-Star game, which was held in Vegas.
I’m no expert on 3D TV, though I still have a tape of a 3D Rose Parade from a decade go when the state of the art were those red and green cardboard glasses and the 3D was confined to essentially several depths of flat images, like those old Viewmaster reels of my distant youth.
This was nothing like that. The polarized glasses looked like Raybans and the video was stunning. The players, cheerleaders, and Vegas stars—Wayne Newton and showgirls with pink feather headpieces among them—were rounded and fully three-dimensional. The sound was arguably even more impressive, from the squeak of the tennis shoes to the metallic whump of the rim as players dunked to the sound of the ball on the court, the sound also seemed three dimensional.
The NBA tested the technology for an audience at the Mandalay Bay hotel and casino during February’s game, and the NBA rep at the demos said that at one point, the crowd in the footage jumped to their feet during a play, at which point the TV audience at the Mandalay Bay jumped up to see over the heads of that on-screen audience.
The NBA is looking to use the technology for remote venues, planning to broadcast games in China and Japan, importing cheerleaders and former players to add to the experience.
For those for whom it means something, the 3D HD was 1080 at 30 frames, using two Sony HD cameras.
If they started broadcasting Super Bowls, stage plays and cooking shows in 3D, I think I could be convinced to make that big-screen HD investment. Very, very impressive.