IFA days for the press
The first two days before IFA officially opens are days for the press. The first press conferences with exhibitors at IFA are held during this period.
IFA – Opening Press Conference, 1 a.m., Press Centre, Hall 6.3
ShowStoppers@IFA, details to follow 
ShowStoppers@IFA is an exclusive media event, attended by leading members of the international media and exhibitors on the first evening for the press at IFA, two days before the fair officially opens.