CES: Content in the Cloud

Arlington, Va., December 6, 2012 – The Consumer Electronics Association (CEA)® today announced that executives from American Express, AT&T, Coca-Cola, Salesforce.com, Samsung and Unilever will join the Brand Matters keynote at the 2013 International CES®. Owned and produced by CEA, the 2013 CES is the world’s largest annual innovation event and is scheduled for January 8-11 in Las Vegas.

“The nearly 5,000 advertising and marketing executives in attendance at last year’s CES demonstrate the importance of brands on the CE stage. These Brand Matters keynote speakers have proven themselves as marketing leaders whom others can learn from,” said Karen Chupka, senior vice president, events and conferences, CEA. “We are pleased to welcome these luminaries and can’t wait to hear how cloud technology is creating new opportunities for reaching their consumers.”

The Brand Matters keynote brings together executives from the world’s top brands to discuss how technology and digital platforms are impacting marketing and brand strategy on a global scale. For years, CMOs and CEOs from names like Akamai, Facebook, GE, Hyundai, Microsoft, Walmart, IPG and WPP have shared their vision on keynote panels at CES.

Moderated by Michael Kassan, chairman and CEO of MediaLink, the Brand Matters keynote focuses on “Marketing in the Cloud.” Kicking off with a fireside chat featuring Marc Benioff, chairman and CEO of Salesforce.com, the keynote will then feature a spirited panel discussion, featuring top marketers, on the benefits of the cloud to connect with consumers. The keynote is scheduled for 11 a.m. Wednesday, January 9 in the LVH Theater.

“Brand Matters at CES has become a tent pole event for the media and marketing industry. It allows brands to witness the latest in technology innovation and the human behaviors enabled by connected devices,” said Kassan. “The keynote this year speaks to one of the most salient trends in marketing — how to harness software innovation to derive insights and improve marketing performance.”

This year’s Brand Matters keynote will feature:

Marc Benioff is chairman and CEO of Salesforce.com. He founded the company in 1999, with a vision to create an on-demand information management service that would replace traditional enterprise software technology. He is regarded as one of the pioneers of cloud computing and has been instrumental in helping businesses transform by embracing social and mobile cloud technologies to connect with customers, partners and employees in new ways.

Michael Bowling is the chief marketing officer of business solutions for AT&T. He is responsible for growing strategic business services including network sourcing, mobility and IP networking. Prior to his current role, Michael was president of AT&T Mexico, responsible for managing AT&T’s relationship with Telmex, Telmex International and America Movil.

Josh Silverman is an entrepreneurial executive who has built and run some of the world’s most beloved consumer technology companies. In July 2011, he joined American Express as president of U.S. consumer services, responsible for leading the U.S. consumer card and travel businesses. His portfolio includes the company’s iconic green, gold, platinum and Centurion charge cards, its credit cards, as well as its loyalty programs like Membership Rewards and Fine Hotels & Resorts, which provides special amenities for consumers and increased business for merchants.

Joseph Tripodiis executive vice president and chief marketing and commercial officer of the Coca-Cola Company. He leads the global marketing, customer management and commercial leadership efforts of the company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth.

Brian Wallace is vice president of strategic marketing at Samsung Telecommunications America, accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise brand. He is responsible for all outbound Samsung mobile communications including all paid media, digital marketing, social media, product marketing, consumer relationship management, market and consumer research, and strategic partnerships.

Keith Weed is Unilever’s chief marketing and communications officer. He is also on the Unilever executive board. His role includes leading Unilever’s sustainability efforts, as well as its potable water business and the Unilever brand. He has worked for Unilever globally and regionally in a variety of general management and marketing roles.

Brand Matters is a CES program sponsored by MediaLink. It is designed to provide a customized CES experience for the advertising and marketing community. The Brand Matters program educates and assists more than 4,000 executives in navigating CES through exhibits, conference sessions, events and a SuperSession, “How are your consumers REALLY engaging with digital media?” Brand Matters provides essential insights into the changing technologies, platforms and touch points that will be critical to the future of advertising and media. [1]

Heath Ledger up to the sky (or heaven?) in: "The Imaginarium of Dr. Parnassus" by Terry Gilliam
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LVCC, North Hall N262 1:30 PM - 6:00 PM [2]

Content in the Cloud

Join us for six insightful keynotes and four lively panel discussions highlighting the latest advancements in cloud-based solutions for content distribution. Insiders share how changes and progress in the cloud are revolutionizing data storage and delivery. The effects are being felt across the CE industry, and it’s only just begun! We pay special attention to the impact of cloud-delivered, high-value entertainment on consumers, telecom industries, the media, and consumer electronics (CE) manufacturers. [3]


What Is Content in the Cloud, Really?

January 9, 2013 1:30 PM - 1:45 PM

How should cloud computing be defined in this context? What are the key economic considerations and prospects for sustainability of the cloud-enabled delivery phenomenon?

• Jin Li – Research Manager, Microsoft


The Impact on Consumers of Implementing Cloud Computing for Media Access and Storage

January 9, 2013 1:45 PM - 2:30 PM

How do cloud-based streaming and storage affect users’ ability to access entertainment content and to own copies of movies, music, TV shows, games, etc.?

Panelist(s): • Carol Carpenter – Executive General Manager, Consumer Business Unit, Trend Micro
• Guillermo Chialvo – CTO, Radio Mitre
• Shane Dyer – President, Arrayent, Inc.
• Jason Henderson – Games Product Manager, Verizon Communications
• Roger Kay – Founder, Endpoint Technologies Associates
• Marty Lafferty – CEO, Distributed Computing Industry Association (DCIA)
• Allen McClellan – President , The PADEM Group
• John Schiela – President, Converged Technology & Media , Phoenix Marketing International
• Peder Ulander – VP, Prod. Mktg., Cloud Platforms , Citrix


Consumer Benefits of Cloud-Delivered Content: Ubiquity, Cost, Portability Improvements

January 9, 2013 2:30 PM - 2:45 PM

What has been the experience to date concerning confidential data being inadvertently leaked or intentionally hacked? What can users do to mitigate not having access to their applications or accidentally losing their data when they go offline? What happens if a cloud provider goes out of business?

Keynote: • Mike West – Founder & CTO , Genos Corporation



Consumer Drawbacks of Cloud-Delivered Content: Privacy, Reliability, Security Issues

January 9, 2013 2:45 PM - 3:00 PM

What has been the experience to date of confidential data being inadvertently leaked or intentionally hacked? What can users do to mitigate not having access to their applications or accidentally losing their data when they go offline? What happens if a cloud provider goes out of business?

Keynote: • Jim Burger – Member, Dow



The Impact on Telecommunications Industries of Cloud Computing

January 9, 2013 3:00 PM - 3:45 PM [4]

What does cloud computing mean to broadband network operators in terms of managing their intellectual property (IP), allocating network resources, and developing and provisioning new services?

Moderator(s):
• Sari Lafferty – Business Affairs, Distributed Computing Industry Association (DCIA)

Panelist(s):
• Scott Brown – GM US, VP Strategic Relations, Octoshape
• Ed Haslam – SVP, Marketing, YuMe
• Rob Kay – Executive, CloudMediaHub , Strategic Blue Services
• Jon Lin – Director, Corporate Development & Strategy , Equinix
• Patrick Lopez – Founder & CEO , Core Analysis
• Mark Ludin – Partner, KPMG
• Jay Migliaccio – Director, Cloud Platforms & Services , Aspera
Wolf Siegert – Changineer & CEO , IRIS Media

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Hier schon einmal zum Einstieg die Fragen und deutschen Stichworte für die Antworten und danach die im Englischen neu verfassten Antworten:

3:00 Welcome & Introduction by Sari – Please briefly describe your role or that of your organization vis a vis the subject matter of this panel, “The impact on Telecommunications Industries of Cloud Computing” – and for our purposes telecommunications encompasses media companies as well as broadband network operators. (1:00 each)

Content and Communications are like twins. And they have always been: Long time before the IP-Protokoll has taken over the rules of the game.

On this panel we will not have the chance to speak about the importance of these interactive connotations of those different spheres. But one moment – sooner or later – you will remember this opening statement. And then we will talk.
Because you will not be able to understand and design of your future IT-strategies without having understood why we are here today.

Yes, I started working on stage, in radio- and tv-studios. And as early as in the mid nineties I discovered the capabilities of the first digitized network for sending tv-pictures from my studio into the town of Ludwigshafen (the place, where private TV was born in Germany).
15 years later these digital networks have become the major achievement in European telecommunications. I worked for Deutsche Telekom, France Télécom and all the other carriers to implement this new technology in their countries. All this with the backup of the European Commission in Bruxelles, where I was appointed member of EIUF, the European ISDN User Forum.

As you know, we have a show, similar to the International CES in Germany, called IFA (Internationale Funkausstellung). In 1999 I brought the first interactive TV-Show on stage, including live contestants from all over the country presenting themselves via the EURO-ISDN-based Video-Phones.

To make a long story short, after ISDN we started DVB-T for digital terrestrial distribution, as you know, Berlin was the first and successful trial-city for direct TV. And five years after, we showed the first live-World-Soccer-Championship-game in one of the major cinemas in Berlin: The DCI (Digital Cinema Initiative) – Standards – I was heavily involved in discussing and implementing these standards in Europe - have become alive via the first cloud-applications in cooperation with my client T-Systems Media Broadcast.

Ten years ago I have become one of the first members of the Digital Cinema Society, DCS, based in Studio City, LA, CA. [5] Three years ago I was nominated “changineer” at Stanford University. And now I am sitting at your table. Thank you for this recognition.

Das Thema dieser - zunächst als Mesalliance denunzierten - Verbindung von IT und Content hat eine lange Geschichte, zumal in Deutschland, aber auch in anderen westeuropäischen Ländern. Ohne Sie würde es heute keine Cloud-Dienste geben.

Der Grund liegt in der frühen Einrichtung digitaler IT- und Daten-Netze im Verlauf der 80er Jahre (1 TR6) und deren inter-nationaler Ausbau im Verlauf der 90er Jahre (EDSS 1).

Dr. Siegert hat in diesem Jahrzehnt mit allen relevanten Carriern zusammengearbeitet und war zugleich Mitglied des Steering-Committees von EIUF, dem Europäischen ISDN User Forum.

Auf der IFA-Show des Jahres 1999 - die Funkausstellung ist bekannt als DIE grosse Schwester der CES in Berlin - wurde unter seiner Regie die erste interaktive Fernseh-Sendung für die national grösste terrestrische TV-Distribution, die ARD, gefahren. Mit Erfolg.

Auf der Basis dieser Erfolgsgeschichte wurden im letzten Jahrzehnt unter seiner aktiven Mitwirkung die Digitalisierung der terrestrischen Distribution (DVB-T) und der Kinos (DCI, EDCF) vorangetrieben - und damit die entscheidenden Voraussetzungen für all das gelegt, was in Zukunft die Cloud-Konzepte und -Dienste ausmachen wird: Sowohl von der inhaltlichen als auch von der technischen Seite her.

3:08 Sari: Cloud-based content delivery is making tremendous strides now. How does the proliferation of cloud storage of media and consumer access to it impact the intellectual property of key companies in the distribution chain? You can answer for media companies or ISPs or both. (1:00 each)

This is an important topic. But too important to be provided by two killer-answers in 30 seconds: One for the ISPs and another 30 seconds for the content providers.
Because I do know them – both – quite well.

Three years ago I was contracted by the German Minister of Economics and Technology to monitor the discussion of both these parties in order to prepare a new commonly agreed status how to deal with copyright issues anti-piracy-strategies. Shakespeare’s “The Taming of the Shrew” would have been the appropriate nursery rhyme to what happened during these sessions. But we managed to find some common ground as a first - but incomplete - basis for this government.

Please do be aware that the impact of the subject - as important as it is in the US - is even more demanding in the Western European States. And the national state-laws decided so far are not at all alike. People still have not understood how to measure values in a totally world of virtual goods in the digital domain. Nothing is for free – but we still have not learned how to exploit all these “free” offers without having sold our individual rights of ownership upon ourselves.

Dieses Thema aufzuschlüsseln und kompetent zu beantworten bedarf es einer Stunde des vertraulichen Dialoges: Und wir haben nur eine Minute Zeit und sitzen in einem öffentlichen Panel. Daher nur soviel:

Die profunden Kenntnisse im IT-Umfeld einerseits und den Namen, den sich Dr. Siegert als Publizist, Regisseur und Hochschullehrer gemacht hat, führten dazu, dass er vor den letzten Wahlen vom Wirtschaftsministerium angesprochen und damit beauftragt wurde, den ebenso schwierigen wie notwendigen Dialog zwischen den Interessenvertretern und Verbänden der "Carrier"- und der "Content"-Fraktion zu moderieren.

Die Ergebnisse dieses Dialoges sind die Grundlage des aktuell gültigen Vertragswerks der Regierungskoalition, aber diese Diskussion ist bis heute nicht abgeschlossen und wird sich eher noch verschärfen.

Klar ist, dass dieses Thema schon längst die nationalen Grenzen gesprengt hat und auf europäischer Ebene dabei ist, neue Standards zu setzen.

3:16 Sari: Industry observers seem split between those who believe that cloud-distributed content makes things easier for telecommunications companies in performing key tasks such as allocating network resources and provisioning services – and those who believe that this trend poses potentially insurmountable challenges. What’s your perspective on this issue and why? (1:00 each)

Nothing is easy in the world of IT these days. All ancient technology has drifted to software based strategies and applications. The IT-Industry has undergone this paradigm change as well as many content based offers. Communication seems to have become wireless, but all the content too is loosing all its storage- and transport-media: no more tapes or disks, no more papers or books, and so forth…

Today we speak about the cloud… because we do not know where we are going. We take the image of a three-dimensional icon to better project the buzzwords and business-phrases of those companies who want to take a share in this new global oligopoly. The major challenge today is not social-network-science, it is hard-core-business: who is to become a major part of this oligopoly.

Klar ist: die Cloud wird kommen. Wir haben heute eine Situation, wie sie mit der Einführung von "e-commerce" vor zehn Jahren vergleichbar ist. Bald werden ganze Städte mit Projekten wie "Public WiFi Berlin" überall einen kostenfreien Online-Zugang anbieten können.

Kein Wunder also, dass schon heute mit der Cloud aktiv geworben wird.

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Wichtig und strittig: Bei den grossen Telekom-Kunden wie Volkswagen oder Shell wird ausdrücklich damit geworben, dass ihre Anwender vor dem Zugriff durch US-Behörden und den im USA PATRIOT Act festgelegten Autorisierungen sicher seien.

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Am anderen Ende der Skala finden sich deutsche Hostanbieter wie "SERVER4YOU", die damit sogar werben, dass ihre Server jetzt auch in den USA betrieben werden. [6]

3:24 Sari: Security and reliability continue to be cited as key concerns by those evaluating a migration to the cloud for content delivery, and this obviously pose challenges to the telecommunications sector. How are these particular concerns being addressed by solutions providers? (1:00 each)

In Germany in recent years several senior managers from Deutsche Telekom were appointed head of all Microsoft-operations in Germany.
25 years ago it was my role to explain the potentials of ISDN-secured applications to Bill Gates. We developed the CLIP (Calling Line Identification Presentation) –protocol at this moment and Windows 95 was the first platform to implement the MS-TAPI-protocol, followed by the first digital communications-design for a Small-Business-Server-Strategy.

You still remember when Microsoft bought Skype. And now, in 2013, a product-line like the MS-Small-Business-Server is to migrate into the cloud as well. It is without any difficulty to predict that this segment will loose most of it’s credibility in the eyes of the SME’s in Europe.

The consumers will be needed to fill this gap. But the “Cloud” is meant to be a metaphore for the potential fulfillment of real needs of real people in their real lives. The challenge is not technology, the real challenge is to fulfill real needs in a virtual space.

Fangen wir hier mal mit dem "Nitty Gritty" an:
Vor 25 Jahren haben wir einem gewissen Herrn Bill Gates auf einer seiner Europa-Reisen erklärt, wie wichtig der Einsatz digitaler IT-Dienste für die Zukunft seiner Server-Angebote sei. Das hatte Folgen: Nach der Entwicklung und dem inzwischen weltweiten Einsatz des CLIP (Calling Line Identification Presentation) - Protokolls kam es zur Genese der Microsoft Windows API TAPI, die erstmals in Windows 95 und dann auf dem Small-Business-Server implementiert war.
Und das so lange weiterleben wird, bis es von den proprietären SKYPE-Protokollen abgelöst werden wird. Denn mit der nächsten Servergeneration sollen auch diese Funktionen in die Cloud verlegt werden. Wir, die wir mit hochsensiblen und vertraulichen Daten von Kunden, Informanten und Freunden zu tun haben, werden Angebote dieser Art unter diesen Voraussetzungen nicht annehmen können. [7]

3:32 Sari: How do you see the roles of media companies and broadband network operators changing as a result of the continued adoption of cloud computing for the distribution of content? What new functions will they need to perform internally as this phenomenon continues and which will be outsourced? (1:00 each)

Good question. You want a good answer?

I predict: The best answers to this question will not be provided on this panel, but personally sold - maybe to some of the members of this audience.

I will present you the following outlook instead:
As a pilot I know what clouds are and what they mean to us. Their presence is decisive for our plans and may destroy all our ambitions.
 [8]

When we speak about cloud-business, we speak of something new, something that is going to become part of our scientific and technical nature as well as our commercial and entrepreneurial ambitions.
But will we manage to implement ideas like cloud-sharing as we have done for cars?

Last year’s topic of the world’s largest computer-fair in Hanover, Germany, called CeBIT, was “Managing Trust”. This years’ leitmotiv will be “Shareconomy”.

Only if media companies and broadband network operators have learned to share their knowledge they may survive; if not, new players will take their share in this new platform based oligopoly.

"Wer von uns hätte vor zehn Jahre geglaubt und vorhergesagt, dass es heute möglich sei, Bewegtbilder auf virtuellen Maschinen zu hosten, weltweit rund-um-die-Uhr zu bearbeiten und auszuspielen? [Hands up!]

Nachdem mit der Telefonie die Sprache, die Töne und Bilder in die "Cloud" gewandert sind, wird nun auch der Desktop zum Agenten einer "Personal Cloud", die es aber noch nicht gibt. Die Wiederauferstehung des virtuellen Mainframe-Computers ist vielmehr die Voraussetzung dafür, dass uns alle Daten- und Taten-Spuren nicht nur überlassen werden, sondern uns genauso gehören, wie wir früher eine Schallplatte oder ein Buch besessen haben.

Als Philosoph weiss ich, dass es - im Gegensatz zur deutschen Sprache - einen grossen Unterschied zwischen Heaven und Sky gibt.

Wenn ich an keinen Gott glaube, der auf einer Wolke sitzt, darf ich auch an keinen Google glauben, der mir - free of charge - den Himmel auf Erden verspricht.

Als Privatflieger weiss ich zu genau, dass, um auf Flughöhe zu kommen, man durch die Wolken hindurch muss, um dann möglichst darüber hinweg fliegen zu können. Auch wenn man mich dann nicht mehr sehen kann: die Reise-Flug-Daten müssen permanent den Skymastern im Tower bekannt sein. Und dürfen nicht in irgendeinem Wolkenkuckucksheim [cloud-cuckoo-land] verschwinden, in dem sich die meisten CE-Nutzer heute schon einzurichten begonnen haben."

3:40 (Time Permitting) Questions from the audience.

3:45 Sari: Thanks to our panelists.



The Impact on Entertainment Industries of Cloud Computing

January 9, 2013 4:00 PM - 4:45 PM

What do cloud storage and distribution mean to content rights-holders in terms of managing their intellectual property (IP), realizing cost savings, reaching new audiences, analyzing usage, and implementing new business models?

Moderator(s): • Marty Lafferty – CEO, Distributed Computing Industry Association (DCIA)

Panelist(s): • Brian Campanotti – CTO, Front Porch Digital
• Mark Davis – CEO, Scenios
• Ian Donahue – President, American Standard Television
• Gerald Hensley – VP, Worldwide Entertainment , Rovi
• Todd Martin – SVP, Strategic Solutions Group , Chyron
• Bill Sewell – President, Wiredrive
• Robert Stevenson – Chief Business Office & EVP of Strategy , Gaikai
• Stephen White – President, Gracenote



Consumer Electronics (CE) Manufacturer Benefits and Drawbacks of Cloud-Delivered Content: Expanded Opportunities for New Products and Recurring Revenue Streams; New Challenges Related to Interoperability and Data Security

January 9, 2013 5:00 PM - 5:15 PM

What unforeseen impacts, both positive and negative, do cloud-based solutions applied to popular entertainment properties bring to CE manufacturers?

Keynote: • Lucia Gradinariu – Chief Market Strategist, Huawei


The Impact on CE Manufacturers of Cloud Computing Deployment

January 9, 2013 5:15 PM - 6:00 PM

Remotely accessing applications and data has implications for elements that must be integrated into networked end-user devices. What about servers and other edge storage hardware products? What new hurdles must be overcome with these technological solutions?

Moderator(s): • Sari Lafferty – Business Affairs, Distributed Computing Industry Association (DCIA)

Panelist(s): • Christopher Allen – GM, Digital Entertainment Services , Best Buy
• Stefan Bewley – Director, Altman Vilandrie and Company
• Tom Coughlin, PhD – Founder, Coughlin Associates
• David Frerichs – Strategic Consultant, Pioneer Electronics
• Murray Galbraith – CEO, Youneeq
• Wayne Josel – New Media, Entertainment & Technology , Hughes Hubbard
• Egil Juliussen – Principal Analyst Infotainment & ADAS, IHS Automotive
• Linda Senigaglia – Senior Director of Product Marketing , Navigation Solutions

[1Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

[2Die nachfolgenden Angaben, Namen und Daten, sowie die hier aufgezeichneten Entwürfe der geplanten Ausführungen in deutscher und englischer Sprache beziehen sich auf den Sachstand zum Ende des Jahrs 2012. WS.

[3Das Ganze wird ausgerichtet von der DCIA, die zuvor eine vergleichbare Veranstaltung in Zusammenarbeit mit der NAB in Washington durchgeführt hat:

Report from CEO Marty Lafferty So. 18.11.2012 21:01

The DCIA is proud to announce the agenda and speakers for our upcoming INTELLIGENCE IN THE CLOUD Workshop being conducted in partnership with the National Association of Broadcasters (NAB) on Tuesday December 4th in Washington, DC.

At IITC, cloud-computing experts from the private and public sectors will come together to discuss ways that cloud services are evolving to meet a variety of needs while satisfying outside-the-wall concerns for mission-critical content.

Don’t miss this opportunity to network and learn from government and commercial professionals.

Our opening keynote will feature Dr. Suzanne Yoakum-Stover, Executive Director, Institute for Modern Intelligence, who will address What Does Cloud Computing Bring to the Intelligence Community? What’s a working definition of "cloud computing" and related terminology for this workshop? What are the unique attributes of cloud computing that should benefit the missions of military and government agencies charged with managing large quantities of sensitive multimedia data?

In Securing Multimedia Traffic on Broadband Data Networks, Verizon Communications will offer observations from the perspective of a major broadband network operator on issues associated with securely storing and distributing multimedia data among multiple users of different clouds, with anecdotal examples from the private sector to illustrate how related hurdles have been overcome and lessons learned.

Next, Scott Campbell, Industry Principal, Media & Telecom, SAP America and Marlyn Zelkowitz, Global Director, Public Services Cloud Solutions, SAP America will discuss Business Intelligence & Mobile Device Management. What lessons can be learned from private sector business intelligence (BI) and mobile device management (MDM) activities in the cloud that have value to related military and government initiatives? SAP’s Sybase acquisition and its work with Gartner and TMobile on real-time analysis combined with predictive analytics solutions provide important insights.

In Data Collaboration & Analysis, speaker Randy Kreiser, Chief Storage Architect, Federal Division, DataDirect Networks (DDN) will share DDN’s real-world experiences in optimizing every step involved in gathering, analyzing, and sharing visual data — including full-motion video and imagery. What can be gleaned from its NRL "large data" program that will be useful to additional deployments by other branches of the military and in government agencies?

Next, a panel discussion will address Identifying Common Challenges. Moderator John Bordner, WISC Enterprises will lead a group of government and private sector professionals including Mark Andrew Eick, Institute for Modern Intelligence in exploring common challenges and ways to leverage the learning from commercial experience to date with ongoing government projects.

During lunch, in a break from our primary focus on operational and technological issues, a special session on Legal Considerations led by Lawrence Freedman, Partner, Edwards Wildman Palmer will highlight late-breaking policy and regulatory developments in the cybersecurity and data privacy arenas and what to expect from lawmakers on these matters in 2013.

In Cloud 101 for Multimedia Assets, speaker Allan McLennan, President, The PADEM Group will present PADEM’s recent IBC tutorial addressed the business models and investment opportunities surrounding the growth, ease, and security of cloud-based distribution of media, analytics, and services, especially in the over-the-top (OTT) video and the connected-TV space. How do the underlying cases studies relate to the problems that must be overcome for Military & Government implementation of cloud solutions for critical visual data?

Michelle Munson, CEO, President, and Co-Founder, Aspera will discuss Collaboration, Transfer, Storage, Access. With its numerous cloud deployments for media, collaborative research, and government agencies for gathering intelligence data from the field faster and more reliably than previously, what insights can Aspera provide regarding key technologies needed for real-time collaboration, transfer, storage, and access?
In Managing Your Cloud for Security and Compliance, speaker Jeff Reich, Chief Risk Officer, Layered Tech will outline the essential characteristics of cloud computing that can make the cloud dynamic, agile, and responsive. Sometimes, traditional controls become ineffective. Layered Tech shares experiences gained from its cloud offering that provides security with guaranteed compliance. Some essential characteristics had to be interpreted in order to allow important process controls to work.

Sean Jennings, VP, Solutions Architecture, Virtustream will provide guidance on the key question of Private, Hybrid or Public — Which Cloud for What Purpose. Lessons learned from XStream deployments as a secure high-performance cloud software solution, appliance, and managed service. How uVMTM technology enables granular accountability and works with existing hardware and virtualization software to run private clouds, manage hybrid clouds, and securely operate public clouds. How cloud staging and network services have helped overcome obstacles in transitioning assets to the cloud and co-locating non-cloud physical assets and applications.

In Secure Interactive Broadcasting, speaker Greg Parker, CEO, DarpaTV will offer lessons learned from a proprietary digital broadcasting network enabling live, secure, interactive broadcasting with two-way video and audio interaction among program hosts and audience members. Viewers watch and participate in the show (video, voice, text, surveys, polls, etc.), or create their own shows — through real-time cloud-based collaboration. A large multinational firm used DarpaTV for secure interactive CEO and CFO broadcasts to all employees around the world allowing workers to video-call into the show to ask questions and carry-out live voting polls on certain topics, and also to have secure multimedia (inserting images, video clips, audio segments) interactive broadcasts with their customers and suppliers for product development and production.

Eric Klinker, CEO, BitTorrent will provide valuable insights into What, not Where: What the Cloud Changes Next. The BitTorrent ecosystem is one of the world’s largest clouds. BitTorrent was designed as a replacement for http, and already moves more content than all of the websites in the world combined. What are the advantages of a distributed cloud like BitTorrent? And what does this mean for the future of the Internet? BitTorrent Inc. CEO Eric Klinker will uncover some of the far-reaching strategic considerations, technical oversight and infrastructure needs associated with managing sensitive multimedia data in the cloud.

And finally, Prabhat Kumar, Managing Partner, i3m3 Solutions; David Sterling, Partner, i3m3 Solutions; and Vic Winkler, Author, "Securing the Cloud" will discuss Putting It All Together and Where Do We Go from Here in a panel that we will moderate. What were the most salient points and most important takeaways from each of the workshop’s earlier sessions? What critical questions remain relating to an IP and security framework? How can IP Multimedia Subsystem (IMS) platforms enhance hybrid cloud and legacy TDM environments? And finally, how can security frameworks best be applied to cloud environments?.

[4

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[5Leider fehlt die Zeit, um die praktischen Beispiele einer cloudbasierten Produktionsmethode wie bei AVATAR mit dem GAIA Projekt - siehe die Einführungsvortrag von Jin Li – Research Manager, Microsoft - oder im Rahmen der CLOUD ATLAS Produktion.
Siehe dazu den Beitrag vom 13. November 2012 "Köln: Cloud Atlas im Kinokongress" sowie den Beitrag von Rüdiger Suchsland in der TELEPOLIS-Ausgabe vom 16.11.2012
Zappen ohne Fernbedienung
Gedankenwolken: Tom Tykwer und die Wachowskis verfilmten den Kultbestseller "Cloud Atlas"

in der es am Schluss heisst:
Aber er ist ein interessantes Werk, weil er [der Film - WS.] sehr zeitgemäß ist, weil er in seinen ständigen Perspektivwechseln, die Netzstrukturen unserer Wirklichkeit ebenso spiegelt, wie er die Aufmerksamkeitsdefizite vieler User/Zuschauer bedient, denn seine Struktur und Verwirrtheit und sogar sein ständiges Moralisieren und seine Esoterik haben sehr viel mit den digitalen Wolken zu tun, die unser gegenwärtiges Leben jenseits des Kinos prägen..

[6

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[7Gordon Frazer, Head of Microsoft UK, June 2011 on the ZDNet question:
"Can Microsoft guarantee that EU-stored data, held in EU based datacenters, will not leave the European Economic Area under any circumstances — even under a request by the Patriot Act?"
"Microsoft cannot provide those guarantees. Neither can any other company".

[8We have all kinds of names for them, but they are a part of nature, not of our industry. We don’t own them and they don’t own us nothing. They have their own end-of-life-cycles…